LOS ANGELES, June 7 — How can users be encouraged to create content and enable them to do it as quickly and easily as possible? The battle to maintain users and attract new ones continues to rage on social networks. Meta, Twitter and Pinterest have all announced new options to make their tools even easier to use. We take stock.Meta is continually refining its latest tool, Reels. While the format was originally designed for use on smartphones, it is now also available on computer.
Meanwhile options like voice-overs, Sound Sync, which allows videos and songs to be synchronised automatically, and synthesised voices, which transform written texts into audio, have finally arrived on Facebook Reels. On Instagram, Reels also continue to evolve. The length of a video has now been increased to 90 seconds and the”poll,” “quiz” and “emoji” stickers can now be used in Reels.
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