Here is one novel way for Malaysians to reduce our waste footprint: Give up on the idea of – gasp! – owning anything.She is from Finland’s VTT Technical Research Centre, which provides research and innovation services and information under Finland’s Ministry of Economic Affairs and Employment.
“There are already pilot projects offering clothing to share as a service,” she said in her keynote speech on How to Make Business Out of Circular Economy – A Nordic Perspective during a Nordic Day seminar on April 11 in Kuala Lumpur. The traditional linear economy that is in place now in most countries – arguably, globally – relies on churning out ever more products to drive profitability, she points out.
So while in a linear economy, a torn pair of shoes will be discarded and replaced with a new pair, this same pair in a circular economy would be repaired and reused – probably numerous times over – until its lifecycle is truly over.
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