KUALA LUMPUR, July 22 — Most pop-ups come and go. Typically a temporary fixture to publicise a new product or brand, they are a great way to test the market for consumer interest. Other times, they can work in the opposite direction, bringing hardcore followers to an untested space.Fresh off the launch of their new shop at Funan in Singapore, PPP Coffee has opened a pop-up café at REXKL.
The straightforward set-up is emblazoned in the group’s signature fiery red that is part of a recent rebranding process. The primary colour is certainly captivating against the weathered, semi-restored surroundings. One such occasion was the BREW Block Party, a recent music event in Singapore organised by Darker Than Wax in which they closed the street in front of Chye Seng Huat Hardware.Other collaborations run the gamut of arts , food and drink , and music .
Darker Than Wax’s co-founder Dean Chew shares, “PPP Coffee has always been extremely supportive of the homegrown culture, and the BREW Block Party which saw over 800 attendees was one fine example of how such collaborations are able to bring people from different communities together.”
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