delivered a total of 272,162 new vehicles worldwide last year, just three percent below a record 2019. In this respect, the sports car manufacturer benefits from its strong global positioning.
“The corona crisis posed a great challenge from spring 2020 onwards. Nevertheless, we were able to keep deliveries comparatively stable for the year as a whole,” said Detlev von Platen, member of the executive board for sales and marketing at Porsche AG. “Our fresh, attractive product range, the successful start of the Taycan as the first all-electric Porsche and the charisma of our brand – all this contributed to this positive result despite the difficult times."Taycan deliveries totalled 20,015 in 2020 – despite a six-week stop to production just as the new model was ramping up and many markets were planning premieres.Two-door sports cars were also very popular.
The Asia-Pacific, Africa and Middle East region also continued to develop positively overall – 121,641 vehicles were delivered there, corresponding to an increase of four percent compared with the same period in the previous year.After the robust 2020 result, Porsche is optimistic about further positive developments in 2021.
“We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021, a year that will also be characterised by unique experiences with the Porsche brand,” says von Platen.
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