The need for comfortable traditional attire is a main driver behind choices of materials, colours and embellishments. Photo: Thasselz Collection
Deepavali is in a matter of days and if you haven’t had a chance to catch up on the latest trends, let these brand owners help you out.The Alia cut, which features a high-low empire waistline, is a big trend this year. Photo: Sanvia Trend Collections Often made from lightweight fabrics such as cotton, chiffon, georgette or silk, this breathable style is well-suited for hot and humid climates.They are typically adorned with various embellishments such as embroidery, bead work, sequins, or prints, which add a touch of elegance and glamour to the garment, according to Maatshi.com.
Bestsellers include floral-themed sarees in soft cotton, a timeless trend that continues to dominate.“Pricing is also a factor that determines their choices and many use them only once and don’t wish to spend a big amount,” says Santeetha, whose boutique sells specially curated sarees and accessories from various parts of India.More fashion-conscious men are choosing opulent designs inspired by the Mogul emperors and maharajas.
“We have incorporated prominent zipper openings inspired by leather riding jackets, and it’s been very well received,” says Navin.Standout details like pearl or handmade kundan buttons, piping or specially designed borders are among the design elements incorporated into their pieces. Sangeetha notes that customers generally opt for comfort over complicated pieces that require a lot of time and effort to put on, but that many are also willing to try out difficult saree weaves.“The styling of sarees blouses are also more unique and trendy and many opt for crop tops to go with the sarees.”
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