TOKYO: The head of tobacco giant Philip Morris said the company will phase out conventional cigarettes in Japan within 10 years, in an interview with the Nikkei business daily published today.
“We want Japan to be the first market” for the phase-out, newly appointed CEO Jacek Olczak told the Nikkei in an interview published in Japanese.Philip Morris International is betting on its IQOS: a sort of short cigarette inserted into a device that heats the tobacco and releases a vapour.Japan, considered by some a smoker’s paradise, has long been an outlier in the developed world for cigarette use.
Source: News Formal (newsformal.com)
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