: Former MRCA president Datuk Seri Garry Chua, FEM organising chairman Terry Tay , MRCA president Datuk Ken Phua , MRCA deputy president Datuk Liew Bin , and MRCA retail conference organising chairperson Christine Tan during Franchise Expo Malaysia 2024 press conference at Plenary Theatre, KLCC.
Organised by the Malaysia Retail Chain Association , the 2024 Expo will feature over 500 booths from more than 10 countries, including Malaysia, Singapore, China, Taiwan, Indonesia, Cambodia and India. China and Taiwan will have their own pavilions, showcasing unique offerings and innovations. Meanwhile, MRCA president Datuk Ken Phua highlighted the event's focus on equipping entrepreneurs with the latest gadgets and tools essential for thriving in a digital-first market.
"Consumers are increasingly focusing on the environmental impact and ethical considerations of their purchasing decisions. It is vital that we, as retailers, commit to sustainable practices and transparency, which not only benefit the planet but also build consumer trust and loyalty.
FEM2024 Expo Franchise Retail Entrepreneurs Business ESG AI Digital Transformation Networking Southeast Asia Malaysia
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