While breast milk is the best nutrition for babies, mothers may be influenced by online advertisements to unnecessarily change to formula milk instead. — TNS
The researchers wanted to estimate the exposure of Mexican parents with infants aged under 24 months to digital marketing of formula and baby food, its association with the purchase of these products, and breastfeeding and complementary feeding practices. Exposure to digital marketing of formula and baby foods was classified as the weekly frequency with which parents reported observing advertisements and the number of advertised products they reported seeing over the past month.On average, they were 28 and had two children, half of whom were under 12 months of age.A third of the mums exclusively breastfed their infants under six months of age and nearly half continued breastfeeding after 12 months.
The number of ads for formula and baby food products seen in each recording were counted and classified as intentional or unintentional searches.
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