Online dating changes lives — and the economy | Malay Mail

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NEW YORK, Feb 10 — Online dating is not only transforming the way people hook up, it is changing the way single people spend their money and shaping the nature of household spending, according to one investor taking an interest in the emerging sector. “It’s driving pretty much everything, if...

In this file photo illustration taken on August 14, 2018, the icon for the dating app Tinder is seen on the screen of an iPhone in Miami, Florida. — AFP pic

According to a Pew Research Centre study published Thursday, 30 per cent of American adults have used a dating app or website. For people under 30, that increases to 50 per cent. The social penalties have also been reduced. “If you date someone who’s a friend of a friend and it doesn’t work out, that can be very awkward.”

“People are... dating more, meeting more people and understanding more about what their preferences are, and what they can and cannot deal with in a long-term relationship,” he said.This evolution is having an economic impact “because it’s driving consumer spending, it’s driving household formation,” McMurtrie explained.

But the biggest opportunities, according to McMurtrie, are in partnerships with restaurants, entertainment venues and clothing and cosmetic stores.

 

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