Khoo Wei Yeng started Wheel Love in 2006 with his childhood friend Chee Su Keats. — Pictures courtesy of Wheel Love
It all started when his daughter wanted to skateboard and he realised there wasn’t a suitable environment for young girls to learn it. “We coined the name Wheel Love based on our love for skating, not limiting it to any discipline. By 2009, we were both working in the advertising industry which was unfulfilling. We decided that if we were to jump into something outside of our day jobs, let’s do something we love,” says Khoo.That leap of faith led to the opening of their skate shop in October of the same year.To survive, they’d have to look beyond the sport’s biggest market segment of teenage boys.
Khoo says, “So even at the starting point of products, there is already a sense of bias. What more when we had to bring her to the skate park that would be filled with boys skating in all directions. This would intimidate even a beginner boy skater what more for a girl. This was when we knew we had to create a safe space for girls to skate.”
To reach out to their target audience, Wheel Love is currently building the community based on the 10 years of running the Wheel Love Skateshop and also its database.Khoo adds, “We also have a skate school called Jom Skate School and more than 65 per cent of our students are girls.
That challenge at a tender age — and the ingenuity required to surmount it — was an experience that made young Khoo skate his heart out.
Source: News Formal (newsformal.com)
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