New York Times Simulator Is A Gripping Exploration Of Modern Media Pitfalls

The goal of The New York Times Simulator, a new, free game, is simple: keep readers happy and don’t get shut down. It’s a problem any modern media outlet knows well. But this new game doesn’t just make you any old journalist struggling to make a living in today’s fraught media landscape. No, it puts you in the shoes of the paper of record’s editor-in-chief.

What becomes clear as you place enough stories and change enough headlines is that the story that ran in real life is typically the one that obfuscates the story in benefit of appealing to the paper’s key demographics. It foregrounds this problem by shedding a light specifically on how rampant this issue is in real newspapers such as The New York Times.

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