LOS ANGELES: To introduce the brand’s most powerful midsize sedan ever, Kia Motors America recently executed a “Triple Threat Stunt” performed by professional stunt drivers on a track outside Atlanta.
The Triple Threat Stunt served as the kick-off of a multi-channel marketing campaign in support of the all-new 2021 K5 midsize sedan. Directed by Darrin Prescott, action unit director on some of Hollywood’s most action-packed films including Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum, the stunt was streamed live online and provided car enthusiasts with a virtual look at the capability of the all-new K5 midsize sedan.
In addition to Prescott, the Triple Threat Stunt featured professional driver Collete Davis and actor Jeremy Ray Valdez, as event co-hosts and professional drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch. As Graham maneuvered, steered, and slid his K5 into position with stop-on-a-dime accuracy, two K5s driven by the Lynches, sped down straightaways towards one another before each hit a ramp becoming airborne and sailing over Graham’s K5.
The “Triple Threat Stunt” ended with all three K5 models, and their respective drivers, safe and sound back on terra firma.
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