SINGAPORE: US streaming giant Netflix is ramping up its mobile-only subscription plans in Southeast Asia and expanding local content, senior executives told Reuters, just as arch-rival Disney arrives in the fast-growing market.
“What we see in Southeast Asia is that it’s a very mobile-centric market,” Netflix director for product innovation Ajay Arora told Reuters in a recent interview. Starting with India in August 2019, Netflix has now launched mobile-only plans in Malaysia, Thailand, the Philippines, and Indonesia — all priced at below US$5 a month. That’s a departure for Netflix, which has held firm on pricing in Western markets.
Consultancy Media Partners Asia estimates that Southeast Asia video streaming service subscribers will reach 14.7 million in all by the end of 2020. The company faces competition in the region not just from Disney+, a distant, but ambitious, global No 2 in the industry.
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