‘Nasihat Dari Hati | #MengukirMalaysia’ by TM Group: When we do something, is it for praise, or because we’re following our hearts without expecting any returns?
“So, my team and I thought, why don’t we translate this yearning for a family gathering through virtual reality? “Many brands just produce a TVC for Raya, but we wanted to build on that in an innovative way. We wanted to celebrate the culture of sharing words of wisdom from our elders by converting them into another form of Malay heritage – turning Jawi into beautiful Kufi art.
“With that in mind, Watsons created a star-studded, special effects-laden depicting a literal out-of-this-world Hari Raya celebration on the moon with an out-of-this-world experience for Malaysians,” said Watsons Malaysia managing director Caryn Loh. The top 10 voters walked away with either a brand new smartwatch, RM200 e-voucher, power bank or AirPods based on their submission on “What makes Raya special for you this year?”SMG thanks Malaysians for making this video voting campaign a success and promises more in the works to drive goodwill and spread beloved brands’ good vibes and cheer.Scan QR code to catch the full show reel of Raya commercials.‘Kembali’ by Affin Bank: Arif and Irfan return to their village for Raya.
‘Fobia Di Hari Raya’ by foodpanda: The festivities are here, but for Yana it also means an issue may crop up. What could it be and how will Yana overcome this phobia? ‘Abah’ by MSM Malaysia Holdings: Abah is a significant figure in the family, all firm in facial expressions and demeanour. Because of his male ego, grief over the loss of a loved one does not manifest easily.
‘Oppa vs Opah’ by Standard Chartered: Oppa and Opah learn that while appearances may differ, people will always find a way to come together. Tune in to this video and find out how things turn out. ‘Sempurna Bersama’ by Sunway Property: Preserving tradition through Sunway Property’s dodol-themed campaign Sempurna Bersama, to celebrate a harmonious community and a time of togetherness.
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