Musk hands over made-in-China Teslas to early buyers in Shanghai

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NSTcarsbikesandtrucks: The factory is the company’s first outside the United States and a key step forward in Musk’s strategy of going global. Tesla

The eccentric entrepreneur danced awkwardly, gave out high-fives, and mugged on a stage as sleek Model 3 sedans – the company’s mid-price, mass-market offer – were driven up one by one and presented to buyers who jumped into the back seats before being driven away at the plant.

“We intend to continue making a significant investment and increasing that investment in China, making the Model 3 and the Model Y, and future models also in China,” he said. But amid sustained US pressure on China to open its markets, that requirement was waived for the Shanghai assembly line, which is wholly-owned by Tesla and believed to be the first to enjoy that status.

But China’s auto market has slowed significantly since plans for the Shanghai factory began to take shape more than 18 months ago.

 

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Pre-order is a good strategy apparently, Musk did it really work out. I want to learn the marketing strategy. Ping me. But, please don't throw your angry Twitter rants at me. My heart will melt easily.

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