MPH Opens New Flagship Store At TRX, The Largest In Malaysia

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…. in fact, we didn’t really necessarily want to close Mid Valley, but you know, the mall and their planned tenant mix didn’t make it easy for us to stay there. So, we refocused on opening in a brand new space where we had time to design and plan appropriately. So, I mean, it’s more a question of coincidence.

We have a very experienced and large, what I call, merchandising team who are essentially the book buyers. And so they spend every day deciding what books to buy… And so they’ll talk to publishers, they’ll be talking to distributors, they’ll be receiving emails, telling them what are the latest books coming out, they’ll be reading themselves, they’ll be researching the latest pieces.

Thus, in this era, the general assumption is that many people have dropped the habit of reading. So, is opening such a big store a good idea? Martin Cross He added that people read for many reasons. Some read after having a hard day at work and some read just to have a quiet time for themselves.

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