When my wife bought a Subaru a few years ago, we not only got a car. We also received a company magazine called Drive. Subaru was trying to use a “membership magazine” to build a relationship with us as well as sell us more stuff. We usually tossed the magazine in our recycling bin.
I would argue that developing “membership magazines” is an incomplete assessment of what the People of God need — indeed, of what the Church needs. Secular and Catholic local newspapers are both closing at a breath-taking pace. What’s left are “news deserts” where those seeking information are driven to national news organisations or whatever they find on the Internet — sources with agendas often quite different from those of the diocese.
Catholic journalism that does its job well will develop a relationship of trust between the diocese and its people, between the Church and its people, providing the information necessary to withstand the bad and celebrate the good. Propaganda only suffices in a bubble, its recipients unwilling or unable to engage the world.
To make Church communications effective, the people responsible for that communication must have the trust of, and access to, Church leaders. If every story needs to be vetted at the top, if only good news is allowed to be told, readers will get the message quickly enough. These are strategies for breaking the back of local Catholic media.
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