Maezawa, who will be the first private passenger on Elon Musk's SpaceX, has already generated huge social media buzz with a $9 million giveaway to his followers that secured his position as Japan's foremost Twitter celebrity.
Multiple-choice questions include"If you rode in a private jet where would you go?" and"If Maezawa farted in front of you what would you say?", with users presented with a photo of the billionaire varying from happy to sad depending on their score. Securing Maezawa for"Full Moon Lovers" is a coup for the service, which aims to generate social media traffic and is targeting younger viewers who are turning off TV.
Japanese broadcasters have been slow to offer streaming even as ad spending shifts online, worried about upsetting their regional TV networks by offering nationwide streaming services.
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