The latest Deloitte Millennial Survey observed Malaysian millennials and Gen Z’s are recommitting to improving society, pushing for a world in which businesses and governments mirror their own commitments.
Prior to the pandemic, it found 46% of Malaysian millennials felt anxious or stressed all or most of the time and respondents cited personal long-term financial future , family’s welfare , and job/career prospects as primary sources of stress. “Encouragingly, flexible working arrangements – which were widely implemented as a result of the pandemic – may present one solution,” Deloitte reported. As 69% of millennials and 64% of Gen Zs surveyed agreed having the option to work from home in the future would relieve stress.
Younger generations take the issue of social purpose as a personal calling, and this focus on doing good is reflected in their purchasing habits as well.
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