Meta’s Mark Zuckerberg gets ‘deepfake’ treatment in activist ad

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In the ad, an actor playing the top-hatted character from the Monopoly board game morphs into Zuckerberg.

He says a piece of antitrust legislation aimed at diminishing the power of the tech giants is"about to fade away.” The footage is a"deepfake,” or a video that uses artificial intelligence to make someone appear to do or say something they didn’t.

The major tech companies and their trade groups have spent more than US$120 million on advertising against the bill. The ad, which was created by left-leaning digital rights group Demand Progress, will run in New York and Washington. The group, which doesn’t reveal its donors, didn’t disclose how much it is spending on the campaign. A 30 second version will run on TV while a longer one will appear online.

Source: News Formal (newsformal.com)

 

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