Mercedes F1 boss Toto Wolff hailed a new chapter for a team who have won the last six drivers' and manufacturers' titles with Lewis Hamilton chasing his seventh career crown this season.
"But the partnership is clearly something that indicates our wish to continue our successful journey in Formula One," added the Austrian. "We see the data... participating in Formula One is one of the greatest returns on investment in the whole Daimler Group," he said. Wolff pointed to successful franchises in US sports such as the NFL and NBA as the business model the sport should aspire to emulate.
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