Meghan Markle is a bigger style influencer than Kate Middleton

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The two Duchesses have two different types of influence on the public, with Markle impacting searches for specific colours. meghanmarkle

Meghan Markle’s looks seem to draw more interest from the world’s fashionistas, according to search platform Lyst.

According to worldwide search platform Lyst , the Duchess of Sussex’s looks seem to draw more interest from the world’s fashionistas. The fashion-centric search engine has also focused on key moment in the women’s lives, such as the introduction of Prince Louis and Prince Archie , Prince Charles’s 70th birthday , and Princess Eugenie’s wedding , among others.

Lyst points out that the Duchess of Cambridge’s looks result in an average increase of 119% of online searches in the week following a public appearance, versus 216% for the Duchess of Sussex.Looking closer, we see that the Catherine Walker red coat worn by Kate Middleton for the Commonwealth ceremonies at Westminster Abbey is the piece of clothing with the most influence over the audience, with a 225% increase in online searches for identical creations.

 

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