Billionaire media mogul Michael Bloomberg, the former mayor of America’s largest city, jumped into the race for the Democratic US presidential nomination on Sunday as a moderate with deep pockets unabashedly aiming to beat fellow New Yorker Donald Trump in the November 2020 election.
Bloomberg, founder and CEO of prominent media company Bloomberg LP and a leading philanthropist, has a financial advantage over his Democratic rivals. It already is on display as he has spent at least US$31 million in television ads that will run in states across the country over the next two weeks, a campaign spokesman said.
He announced earlier in November a US$100 million online ad campaign targeting Trump in four battleground states. To counter his late campaign start, he plans to pursue the unorthodox strategy of skipping the four states with early nominating contests in February, beginning on Feb 3 in Iowa, and focus primarily on states that hold primaries and caucuses starting on so-called Super Tuesday on March 3.
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