Branded as the fun travel fair paired with food and beverages as well as cultural and arts shows, the 52nd MATTA 2023 is expected to draw 250,000 visitors and RM400mil in sales.
"For example, Saudi Arabia is a first-time participant and one of our featured destinations is offering the country's tourism not only to Muslim tourists but also to non-Muslims. MATTA Fair 2023 organising committee Datuk Hamzah Rahmat said the main reason they had to switch venues from the World Trade Centre was due to shortage in space after the closure of Hall 1 and 2.
“Outbound travel from Malaysia has also increased tremendously. Inbound travel for Malaysia also looks good,” he said. The MATTA Fair March 2023 is spread across Hall 2 to 4 , Hall 6 to 8 and Hall 9 to 11 of Mitec with 1,313 booths and 102 tour and travel agents participating.
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