Malaysian celebrities turning to YouTube to generate income

Among the popular YouTube channels are from artistes such as Shila Amzah, Siti Nurhaliza and Yuna. Photo: Filepics

YouTubers can enable monetisation of their YouTube accounts by partnering with the California, United States-based online video-sharing platform and creating various income streams, including revenue from advertisements displayed on their respective channels. Rosyam also said that times have changed and the transition from television to YouTube has become an accepted norm as more viewers seek entertainment content on YouTube rather than mainstream television channels.

He, however, warned that life as a YouTuber and the battle for viewership can be challenging as one would have to face intense competition from not only fellow YouTubers in Malaysia but the rest of the world as well. He said there has also been a downward trend in television advertisement placements due to the shift in viewership to YouTube and other social media platforms.

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