Malaysia to enhance brand, services in China via tie-up with Huawei

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PETALING JAYA: Malaysia Airlines and Huawei have entered into a strategic partnership aimed at revolutionising the national airline’s digital landscap...

The collaboration with Huawei will enable Malaysia Airlines to gain deeper insights into traveller preferences and effectively analyse market trends in China.

This collaboration will enable Malaysia Airlines to gain deeper insights into traveller preferences and effectively analyse market trends, thereby enhancing its customer-centric service approach.Malaysia Airlines will leverage the Huawei Consumer Cloud Services Advertising Platform to enhance its brand and services in the Chinese market, optimise customer experience, and further draw Chinese travellers to choose Malaysia Airlines for their travel needs.

 

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