Deputy Agriculture and Food Datuk Dr Nik Muhammad Zawawi Salleh said through the business chain established by Maha 2022, there would be direct businesses between producers and consumers, thus potentially avoiding the role of middlemen.
On May 18, Prime Minister Datuk Seri Ismail Sabri Yaakob called for middlemen in the agriculture sector and the food supply chain to be eliminated as part of efforts to control the cost of living due to rising inflation. The 11 day event is expected to attract 1.1 million visitors and generate over RM250mil in potential sales value.
Middlemen will aways have a roll to play until farmers can take over responsibility to distribute their own products, and ensure supplies to supermarkets are interrupted... which is impossible. Farmers can form co-operative, but, now this entity becomes the new middleman.
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