The national airline has collaborated with the travel technology company since 2020 to increase its technology and retailing capabilities in order to enhance customer experience and capitalise on revenue opportunities.
"We focused on an effective revenue and sales initiative that helped us drive stronger direct operating cost margins in the domestic operations, resulting in a 23% DOC margin, which is an improvement over our 2019 strong performance indicating capacity deployment are being utilised effectively with revenue and cost initiatives,” MAB global head of revenue management Dersenish Aresandiran said in a statement.
MAB partners with Amadeus to deploy effective revenue management controls which lead to a significant improvement in profit margins.
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