: The Ladies Professional Golf Association and Fenway Sports Management announced today a unique sales alliance, focused on developing next level tour marketing partnerships. This groundbreaking collaboration aims to further strengthen the LPGA’s growth trajectory while expanding opportunities for FSM in the world of professional golf and women’s sports.
Strengthening and enhancing the LPGA’s Sales and Partnerships team, FSM’s Partnerships team will now assist in developing and selling LPGA partnership assets worldwide alongside FSM’s wide portfolio of sports properties, which include the Boston Red Sox, Liverpool Football Club, Pittsburgh Penguins, NASCAR’s RFK Racing, and TGL Boston. FSM is also the exclusive, global marketing and sponsorship partner for four-time NBA Champion LeBron James.
This strategic venture represents a significant expansion for FSM in the world of golf and a firm commitment to driving commercial revenues to the women’s game. As one of the leading sports marketing companies in the world, FSM recognizes the immense potential that lies within women’s golf and is excited to contribute to its continued growth and success.
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