World’s second-biggest rough diamond, ‘Sewelo’ displayed at Louis Vuitton’s Place Vendome Paris shop .
It is the second-biggest diamond ever found, after the 3,100-carat “Cullinan” mined in neighbouring South Africa in 1905, which went on to adorn Britain’s crown jewels. It comes after LVMH successfully wooed New York jewellery house Tiffany, agreeing to fork out $16.2 billion for the fabled maker of wedding rings and diamonds that come in blue boxes.
“No jeweller has done that – that is not the way high-end jewellery functions, it does not show what happens behind the scenes,” Burke told the FT, adding that Louis Vuitton’s goal was to be “utterly transparent in what mine it came from and associating the final client in the creation of the final stone”.
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