NEW YORK, Sept 4 — Amazon announced Saturday that its big budget series, based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video — with 25 million viewers.
With this flagship production that started streaming Friday, Prime Video aims to counter the lure of HBO and its prequel to the hit seriesHBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone.attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video,” a company statement said. It has aired the first two episodes.
“It is somehow fitting that Tolkien’s stories — among the most popular of all time, and what many consider to be the true origin of the fantasy genre — have led us to this proud moment,” said Jennifer Salke, head of Amazon Studios. The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.is set during Tolkien’s Second Age in Middle-earth, thousands of years before the events ofAmazon paid US$250 million to buy the rights, and some US$465 million was spent on the first season alone. The group having committed to five seasons, the final sum should top one billion dollars by far.
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