SAINT-LOUIS, Nov 12 — Aminata Sall, who rents out brilliantly coloured dresses in the Senegalese city of Saint-Louis, systematically quizzes her clients about their motivations for the prized cultural heirlooms.
The Signares were a colonial-era class of female traders of gold, ivory and slaves who once strutted their wealth in West African trading hubs — in magnificent spangled dresses and conical hats. Marrying locals was frowned upon, and condemned by the Catholic Church. But the common practice afforded African women and their mixed-race descendants opportunities for social advancement.
At set times during the day, the businesswomen would promenade through the city wearing their vivid dresses to flaunt their wealth. Today, women dressed as Signares for the festival shimmer in the procession alongside other festival-goers in traditional Senegalese garb. Ariane Reaux, who owns a hotel with rooms named after famous Signares, and has hosted conferences on the women, said there was a broad fascination for the singular culture of Saint-Louis centuries past.
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