TOKYO, May 10 — Mayu Iizuka sheds her soft-spoken personality and starts cackling, screaming and waving wildly in a makeshift studio in Tokyo as her avatar appears on a livestream before hundreds of fans.
“When I’m playing video games on my channel and succeed at something, my fans congratulate me” and pay tips “as a way to show their support and appreciation”, Iizuka told AFP. Since emerging about five years ago, the VTuber world has grown quickly, with about 16,000 active streamers globally, according to data firm User Local, and growing fanbases on other platforms like TikTok and gaming site Twitch.
Kazuma Murakami, a 30-year-old car parts inspector, has been known to spend 10,000 yen to get his comments highlighted in red and seen by his favourite VTuber.Another VTuber fan, who asked to be identified only by his first name, Kazumi, has adorned his tiny one-room apartment near Tokyo with posters, framed pictures and keyrings featuring his favourite character, Mio Ookami.
“Super Chat is essentially an extension of a longstanding culture where idol and anime fans try to support their ‘oshi’, or favourite, by splurging on their merchandise,” he told AFP.Mayu Iizuka, a virtual YouTuber who voices and animates a character called Yume Kotobuki, preparing for a livestream at a studio in Tokyo April 7, 2022.
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