Lego's colourful plastic bricks to go green

Once revolutionary, then a ubiquitous material, plastic is increasingly being shunned due to the lasting harm its chemical components do to the planet.With pieces that are virtually unbreakable and reusable for generations, Lego -- whose name is a contraction in Danish for"Leg Godt" or"Play Well" -- has always had sustainability as a leitmotiv, Tim Brooks, head of corporate responsibility, told AFP.

Currently, most of its pieces are made of acrylonitrile-butadiene-styrene , a petroleum-based substance also used to make household appliances. These pieces are mostly trees, leaves and bushes in the kits, which do not have to meet the same durability requirements as bricks, which have to stick together tightly.

The company estimates that 96 percent of consumers either hold on to their Lego kits or pass them on, stressing the distinction between Lego's bricks and single-use plastics. The company refuses to divulge its production secrets, but insists it reuses its own plastic waste products in its production.

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