The Singapore Lazada website is seen in this illustration photo June 20, 2017. — Reuters pic
“Lazada will be more than just a shopping app as we are also bringing lifestyle and entertainment needs where we will be live-streaming an international concert by Grammy award-winning singer Dua Lipa for the first time across the six markets of Southeast Asia on March 26,” he told reporters at the launch of its seventh birthday celebration here, today.
Commenting on online shopping trends, Gnananantham said new customers, who joined the platform, have shopped more frequently, at least every month, compared to just once in two or three months’ period in previous years.
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