Lamborghini heads for another year of record sales in South Korea

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The demand for indulgence fuelled a 19% increase, with 267 sports cars sold through the end of August.

Lamborghini, a unit of Volkswagen AG, sold 403 cars in South Korea in 2022, making it the brand’s eighth-largest market.

During the four-day event in Gangnam, an affluent area of Seoul, the Italian carmaker displayed its four “historic models” for public viewing, including the Diablo and Countach. Global carmakers and high-end consumer brands are increasing their presence in South Korea, where per capita luxury spending was the highest in the world in 2022.

Source: Car News Wire (carnewswire.net)

 

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