KFC’s Big Move: Chicken Swap Showdown To Win Back Customers

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The rules are simple: bring your valid purchase receipt and any uneaten or partially eaten chicken pieces to the store of purchase, and you'll be eligible for a swap.

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To be eligible for the exchange, customers must present a valid purchase receipt, and the exchange must take place at the store of purchase. This innovative policy is a direct response to the public outcry over “pigeon-sized” chicken servings that have flooded social media in recent times. Ayam KFC makin kecil tapi dalam diam harga makin naik.. https://t.co/GgO9BWr4mg pic.twitter.com/g9OjUbAjDJ

To make matters more challenging, KFC Malaysia faces competition from newly established homegrown brands like DarSA Fried Chicken .

 

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