Innovative Sabah food products a hit at Malaysian Family Aspirations Tour, say state entrepreneurs

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KOTA KINABALU, May 22 — Sabah Small and Medium Industry (SMI) entrepreneurs are taking full advantage of the Malaysian Family Aspirations Tour (JAKM) to promote their innovative...

KOTA KINABALU, May 22 — Sabah Small and Medium Industry entrepreneurs are taking full advantage of the Malaysian Family Aspirations Tour to promote their innovative food products and generating lucrative income.

“I did not expect this traditional food product to sell well in conjunction with the Sabah Malaysian Family Aspirations tour until I had to ask for help from my family in Semporna to send supplies to Kota Kinabalu for two days in a row by express bus. Usually, putu is eaten separately with fish at noon, however, he innovates the traditional food so that it can be eaten at any time because the filling is already placed according to the consumer’s taste.

Meanwhile, another SME entrepreneur Rojaliah Hanti, 47, said the AKM tour series helped her and her sister Rojaidah Hanti, 38, to promote the uniqueness of their food innovation product, namely cabbage floss. “After the idea came up, we then gave cabbage floss to the family and nearest neighbours as an experiment and they like it,” she said, adding that the move also helped neighbours to generate income after being affected by MCO by encouraging them produce their innovation.

 

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