BENGALURU, June 28 — Demand for beer in India is at a multi-year high and air conditioner sales are skyrocketing as the intense, unprecedented heat scorching parts of the country becomes a boon for some consumer businesses.
Beer sales volume are expected to jump 10 per cent this summer and demand is at its highest since the onset of the Covid-19 pandemic, said Vinod Giri of Brewers’ Association of India which represents leading beer makers Carlsberg, Anheuser-Busch InBev and United Breweries. B. Thiagarajan, managing director at ACs-to-air purifier maker Blue Star, said he has not witnessed such strong sales for air conditioners in the more than 30 years he has worked in the industry.Advertisement
Walmart-owned Indian e-commerce website Flipkart said demand for top-end sunscreen products jumped 40 per cent between February-May 2024 versus the previous year, with products such as sunscreen sticks proving particularly popular.
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