Indian cinemas reopen in hopes of luring back Bollywood fans

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Nervous producers have so far refrained from lining up any big-ticket releases. FMTNews IndiaCinemas Bollywood

Indian cinemas will begin reopening today after a nearly seven-month coronavirus shutdown.

After the recent loss of several luminaries to coronavirus, cancer and even suicide – as well as a raging scandal over drug use in Bollywood – the world’s most prolific film industry is desperate for some good news.Inox Leisure Ltd, India’s second-largest multiplex operator, says the chain will only be screening old films when it reopens Thursday.

At high-end cinema chains like Inox, patrons can even get biryani or hot fudge sundaes delivered to their recliners. Although analysts point to pent-up demand for the big-screen experience among fans used to watching a film every week – India had nearly 1,800 releases in 2018 – many may not brave the trip just to watch old movies.

 

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