This screengrab taken from AFPTV video footage on April 27, 2024 shows choreographer Sahil Kumar with fellow dancers recording a dance performance in front of a ring light for their social media platform at a studio in Rohtak. The world’s most populous country foreshadows what the social media landscape could look like in the US next year, should a move to block local access to the Chinese-owned short video app proceed.
Kumar and many other content creators eventually flocked to those US-owned platforms, but few were able to replicate their earlier followings. But his career was derailed in June 2020 after a deadly clash far from his home on the Himalayan frontier dividing India from China.Twenty Indian and four Chinese soldiers were killed in the encounter, the deadliest face-off between the two nuclear-armed neighbours in half a century, and two weeks later the app vanished from Apple and Google’s online stores.
“They must have thought thoroughly before making this decision,” he said in a short speech to camera. “India comes first.” That compared to 2.5 million videos posted each day to Indian video sharing platform Moj, according to local media reports. “When TikTok was banned, we were all expecting that there will probably be some other app which will come and take over,” Amiya Swarup of professional services firm EY India told AFP.
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