: India’s High Commissioner to Malaysia, B. N. Reddy, has encouraged Indian diaspora in Malaysia to participate in the Chalo India campaign, launched by Indian Prime Minister Narendra Modi on Thursday.
“The launching of the Chalo India Global Diaspora Campaign by our prime minister is to enable the Indian diaspora to become ‘Incredible India Ambassadors’,” said Reddy. Reddy mentioned that the campaign is organised by India’s Ministry of Tourism and emphasised that with more than 30 million overseas Indians, the Indian diaspora serves as a powerful catalyst for the Indian tourism industry, acting as India’s cultural ambassadors.The website will be open to Indian diaspora in phases to explore and register their interest from March 7, 2024, onwards.