A sneak peek at part of the Obegransad collection, a collaboration between Ikea and house music supergroup Swedish House Mafia. Photos: Ikea
Branded Obegransad , the collection comprises 23 household furnishing items including an armchair, a record player and a desk for music production. Its mission is to let fans “democratise music production at home”. When it comes to music production, there’s probably no better group to partner with than Swedish House Mafia. Founded in late 2008, the Grammy-nominated supergroup comprising DJ/producers Sebastian Ingrosso, Axwell and Steve Angello have often been referred to as"the faces of mainstream progressive house music".
As veterans of the industry, Swedish House Mafia is well aware of how expensive music production can be. If costs were a concern, however, Don’t You Worry Child: affordability was one of the driving forces behind their collaboration. The Obegransad collection comprises 23 household furnishing items that include an armchair, a record player and a desk for music production.
The group revealed that many people were excited about their record player, which can play vinyl records and work with Ikea’s Eneby speaker.
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