People are more happy to spend money when they think they’re getting a good deal. Ecommerce websites have plenty of tricks to give you that feeling to get you to buy things you might not otherwise want. — dpaYou buy something cheap and seemingly innocuous like an ebook with tips on nutrition or dog training.
“It started with cookie banners,” says Jennifer Kaiser, Digital and Consumer Law Officer with the Rhineland-Palatinate Consumer Centre in Germany. For example, companies or retailers hide customer service contact details or information on cancellation deep inside menus. “The more privacy-friendly alternative tends to be placed peripherally and visually inconspicuously,” explains Professor Frank Kargl of the University of Ulm in Germany.
Or certain options, such as for taking out travel insurance when booking a flight, are already preselected.
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