Sunday, 26 Jan 2020 06:50 AM MYTMPOC chief executive Datuk Kalyana Sundaram says Malaysians have shed their anti-palm oil sentiments following the ‘Love My Palm Oil’ awareness campaign spearheaded by the Primary Industries Ministry. — Picture by Choo Choy May
“Many of them have become believers without understanding the facts of knowing the truth,” he said, adding that it has been more than a year since the Love My Palm Oil campaign begun, and has bridged the wide information gap among locals. National newswire Bernama reported Kok saying that the campaign was aimed at instilling national pride and greater appreciation for Malaysian palm oil, while focusing on socio-economic importance, health, nutrition, and food and non-food applications.
“Today, working with the Sabah Wildlife Dept and the Sarawak Forestry Department, I dare say, that the orang utan population in the states have been stabilised, and they will be protected in perpetuity,” he added. In contrast, he said that the alternative oil and fats producers, particularly from the West and the European Union , lack any such certification.
As part of its future undertaking given the challenges ahead, the MPOC is now leading a framework to court brand following for Malaysian palm oil.
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