Fresh groceries now fly off the online shelves in Malaysia, when it was not even an option before the lockdown.
On the fourth day, 3.5 tonnes of veggies were sold in less than half an hour. By the third week, about 70 tonnes had been delivered from farms to doorsteps across the country. “Covid-19 is a catalyst of digital transformation in Southeast Asia,” Lazada Group CEO Pierre Poignant said in an interview.Lazada Group CEO Pierre Poignant
“Local SMEs are realising that digitising their business is the way forward to remain sustainable in the long-term, diversify their revenue stream, and market to the increasingly growing internet economy,” Shah said. In Indonesia, the largest and most promising market in the region, Alibaba-backed Tokopedia ranks as the top e-commerce company based on web traffic, followed by Shopee, Bukalapak and Lazada.
At home in Singapore, Lazada’s Lazmall, where brands sell directly to consumers, has recently attracted big names like Under Armour Inc in Singapore and Thailand, Starbucks Corp and 3M Co in Indonesia and department store chain Robinsons, which is shutting one of its three Singapore outlets in August.The 41-year-old Frenchman, a co-founder who took the helm last year, says Lazada is interested in grocery deals, including acquisitions and joint ventures, in Southeast Asia.
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