How Korté Chocolate mirrors the rise of specialty coffee with their single origin, higher cacao drinks for Malaysian cafésKorté Chocolate offers higher quality drinking chocolate targeted at discerning consumers — Pictures courtesy of Korté Chocolate
The dissatisfaction made Tan look around for alternative supplies that he could recommend to his friends, many of whom were and are still operating cafés. Serendipitously, he encountered Jeffry Lukito, the founder of Korté Chocolate who had experienced the same dilemma. Realising that there is a gap in the market, Tan joined Korté Chocolate and began promoting the brand at various F&B and coffee-related events such as the Coffee & Art Fringe Festival Asia .
“It took some time to look for farmers and educate them on proper cacao processing and fermentation. As a result, we are able to get a much higher quality cacao with its own unique distinct flavour profiles from the region they were grown in.” Tan says, “Whenever we share news with the farmers and producers that their chocolate were well received, it gives them more motivation to grow better cacao each year and instils a sense of pride in them for their hard work.”Korté Chocolate primarily focuses their business on the beverage industry by supporting the drinking chocolate segment in their menu. Tan says, “We quickly grew as clients got back to us with more orders as the customers who ordered got hooked with our chocolates.
Korté Chocolate has had to re-strategise to adjust to the fresh demands brought about by the pandemic and ensuing quarantine situations. This includes expanding their offerings online to consumers with Homepacks and Chocolate Milk in bottles for delivery.
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