High-stakes Christmas looms as surging toy demand meets supply-chain snarls | Malay Mail

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CHICAGO, Sept 20 — With demand for toys at an all-time high, US suppliers and retailers are racing to outrun severe air, sea and land shipping snarls so Santa has a mountain of dolls, scooters and video game consoles to deliver at Christmas. The holidays account for a major chunk of the toy...

With most planes spoken for, demand for air charters is at a level never seen before, said Neel Jones Shah, global head of air freight at Flexport. He said one-way charter flights now cost US$1.2-US$1.5 million, versus upwards of US$500,000 in normal times.

Kids2, the maker of Baby Einstein toys, expanded its seaports from two to nine. It also added seven freight forwarders in the Far East. Adding those forwarders, who arrange shipping for companies, has increased output by 30 per cent.With the holiday toy push gearing up, supplier LEGO said it isn’t “experiencing any significant disruption to the overall supply of our products or raw materials and are able to meet demand” because its factories and distribution centers are close to its markets.

“We’ve had multiple containers just sitting in Asia, the factories are backed up — it’s just problem on problem on problem,” said Kids2 CEO Ryan Gunnigle.

 

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