Based in the English city of Norwich, Colorifix has attracted backing from the venture capital arm of Swedish fashion giant H&M.
Common dyeing, with synthetic pigments, involves large concentrations of hazardous chemicals such as chromium and other heavy metal salts and consumes vast amounts of energy and water, with contaminated wastewater a big source of pollution. Colorifix, like French rival PILI, harvests a colour gene in nature and inserts it into a bacterial cell, tricking it to fill up with the colour as well as duplicate. In Colorifix's dyeing process, cells jump onto the fabric and release the dye on it, after which the solution is briefly heated up to kill them.
"For the first pilots, I hope we have everything up and running by Christmas. We are starting on multiple sites simultaneously in Portugal, Italy and India," Yarkoni said.
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