Google: Prices of new smartphones aren't so important to Malaysians

“Malaysians are increasingly conscious and deliberate”

The study indicates that the average Malaysian is certainly more conscious about the smartphones they purchase—despite the saturation of the market, especially in the mid-range segment. Consumers in the rural areas of Malaysia have also been shown to be increasingly empowered by the rise of e-commerce, with the study showing that 27% of rural dwellers have bought their smartphones online in the past 3 months. This certainly makes sense, given that physical stores aren’t as prevalent in rural areas as they are in urban areas. This has also contributed to roughly 1 in 4 smartphones in Malaysia being purchased through online channels.

However, it’s worth noting that the sample size of the study is 929, which Google says is a large enough size to account for the general population. The methodology behind the research was a mix of face-to-face interviews, along with online surveys. Another relevant point is that 24% and 14% of respondents were based in Selangor and Wilayah Persekutuan respectively, which may have also had an effect on the findings.

”Malaysians are becoming increasingly conscious and deliberate about their smartphone choices given innovation in the smartphone industry and higher access to information. Online research is arguably the most important part of the purchase journey and where Malaysian consumers spend the most time on; but once all the factors are weighted and considered there’s still room for retail sales to play a part.

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